Deliver the goods, the goods being the good stuff, a nice t-shirt with something drawing that feels home, a nice lamp, a chair you love, a bar stool, high with a bag. Something like a bicycle, price/performance item, something with a smile.  Direct to consumer,  no bullshit story, yes beautiful story, maybe even no story and just the thing. Everything nice, together wrapped, hard to do but not impossible. Easy, smooth, good foundations.

The masters, the intellectual stimulation, the education, concepts and time to focus, overview of the past and the future, industry contacts, roads, and being inside and not outside, outside provides differentiation, but not experience. Both is good.8JL24LA CATEDRAL/THE CHURCH/SOME SORT OF UNITER AT THE RIGHT TIME / LITTLE BY LITTER.